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I have not yet tried it, but it’s hard to make a good wine with Romeiko. We need to showcase Greece through Xinomavro, Assyrtiko, Moschofilero, Mavrodaphne and Mavrotragano.Īnd Romeiko, too, to include Hania. But you’ll buy your Merlot from somewhere else if you’re not in Greece. The Kokkinomylos by Tselepos, which is 100% Merlot, is also incredible and very affordable. You won’t think to yourself, “Ah, I’ll buy a Greek Sauvignon Blanc.” Even if the Sauvignon Blanc of the Alpha Estate is quite good. If you want a Sauvignon Blanc, your first thought will be the Loire Valley or New Zealand. People have grown tired of purchasing Cabernet Sauvignon, Merlot and Sauvignon Blanc.Īnd if they want a Merlot, they’ll buy one from its country of origin.Įxactly. I have told Greek producers – and they have agreed – to prioritize domestic vintage wines. But Greek wine is growing in popularity and people have begun to ask for it. When you’re competing with wines from Italy, France, New Zealand, unless you’re the cheapest, no non-Greek consumer will pick Greek wine over them.Īnd those countries’ wines have been in the market for much longer. They are not expensive given their quality, even if I have repeatedly said that it is worth not earning a profit until your brand is successful. Greece has a mountain to climb to compete with them.Īre Greek wines expensive compared to the competition? Of course, there are also many Italians, Portuguese, Spanish, and Latin Americans in Canada, and they all have very good wine. Our sales of Greek wines account for approximately 4.5 million dollars, while our overall wine sales are about 7.2 billion dollars. Anyone I work with knows that I promote Greek wines. I invite Greeks and non-Greeks and encourage them to try the wines. No, but I do host Greek wine tastings at my house. Yiannis Tselepos, Yiannis Boutaris, Yannis Vogiatzis, and the rest. Slowly it dawned on everyone that something had to change. When they returned to Greece, they lay the groundwork for a radical shift. Gerovassiliou, George Skouras, Angelos Iatrides. They were the people who went abroad and studied winemaking. Who were the first Greeks to realize that we could bottle better wines? I think you tried something of the sort with politics.īack to wine. My father-in-law used to tell me, “This is Cognac,” and I replied, “Yes, because it is oxidized.” Yes, just that we were the only ones drinking retsina, and other similar lower-qualities wines.
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Our vineyards were untended, we did not have proper labels, and we did not have the right wine experts. This also applies to Assyrtiko and Xinomavro. Agiorgitiko has grown in Greece for hundreds of years. Winemaker Vangelis Gerovassiliou told me that the sudden changes in the weather – excessive sunlight, droughts, flooding – are affecting imported varieties more than domestic varieties.